What you stand for matters
Sarron is derived from the Punjabi word “ਸਰੋਂ” for mustard. The free-spirited mustard flowers in their full bloom are often seen dancing with the wind in the hinterland of India.
At Sarron, we dream and conceptualise timeless contemporary wear, exquisitely tailored and handmade by artisans.
We exclusively use handwoven textiles.
Our journey at Sarron began with the exploration of handloom clusters across India. Through these travels, we were able to witness firsthand the tremendous skill and creativity of Indian weavers across a multitude of states and villages. This traditional textile weaving technique produces one of the softest and the most comfortable fabrics known to humankind.
Emboldened by the desire to uplift this slowly dying art and bring it into contemporary clothing, we narrowed down on a small cluster of villages near Bardhaman in West Bengal to source our handloom fabrics. We struck a deep collaboration with a small unit that only employs and trains skilled and unskilled artisans in the region to create our handmade clothing pieces.
We practise slow fashion.
We only manufacture ethically and slowly in limited quantities and small batches to make sure each piece is made to last. Our artisans are paid above prevailing market wages and work in a relaxed environment to ensure their overall well-being. When you buy from us, you are essentially buying timeless heirloom fabrics, exquisitely handmade and tailored into contemporary forms to be worn season after season.
We cherish simplicity and minimalism.
Aligned with our slow philosophy, our design ethos revolves around elegant contemporary silhouettes. We make pieces that you can wear anywhere, for any occasion, and at any stage in your life. These are pieces you will reach out in your wardrobe for, again and again, for years to come.