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What you stand for matters

Sarron is derived from the Punjabi word “ਸਰੋਂ” for mustard. The free-spirited mustard flowers in their full bloom are often seen dancing with the wind in the hinterland of India.

At Sarron, we dream and conceptualise timeless contemporary wear, rooted in traditional Indian crafts, exquisitely tailored and handmade by our artisans in Bengal.

We exclusively use handwoven textiles.

Our journey at Sarron began with the exploration of traditional Indian hand weaving techniques across India. That's when we came across Jamdani, a centuries old Mughal craft, that produced the softest cotton known to mankind, and mushroomed in undivided Bengal before being decimated under the British rule.

While the legendary muslin fabric is extinct today, the Jamdani craft is in its revival stage now making its place in contemporary fashion. We only use Jamdani as well as similarly soft and comfortable handloom fabrics for all of our clothing. We only work with a small cluster of villages in a 20km radius near Bardhaman in West Bengal to craft and source our handloom fabrics.

We practise slow fashion.

We only manufacture ethically and slowly in limited quantities and small batches to make sure each piece is made to last. Our artisans are paid above prevailing market wages and work in a relaxed environment to ensure their overall well-being. When you buy from us, you are essentially buying timeless heirloom fabrics, exquisitely handmade and tailored into contemporary forms to be worn season after season, and passed onto future generations.

We cherish simplicity and minimalism.

Aligned with our slow philosophy, our design ethos revolves around elegant contemporary silhouettes. We make pieces that you can wear anywhere, for any occasion, and at any stage in your life. These are pieces you will reach out in your wardrobe for, again and again, for years to come.